Privacy policy.

We use self-hosted Umami analytics to understand aggregate site usage. We collect limited, anonymized usage data such as page views, referrers, device type, and approximate location.

This policy explains how Magenta Debrief (magentadebrief.com) handles privacy and analytics.

Summary

  • We do not use advertising trackers
  • We use self-hosted Umami analytics to understand aggregate site usage
  • Umami is configured to be cookie-free
  • We do not sell personal data

Who we are

Magenta Debrief is an independent aviation publication.

If you need to reach us about privacy, email: alan@magentadebrief.com

What data we collect

Website analytics (Umami)

We collect limited, aggregated usage data to understand how the site is used (for example: page views, referrers, device type, and approximate location).

Umami is designed to be privacy-focused and can operate without cookies. Our intent is to measure overall traffic patterns without building individual user profiles.

What we do not collect

We do not intentionally collect:

  • Names
  • Email addresses (unless you send us an email)
  • Precise GPS location
  • Payment information (we do not sell products directly on the site)

Cookies

Magenta Debrief’s analytics are configured to be cookie-free.

Some third-party services you choose to use (for example, following an outbound link to YouTube or a vendor’s website) may set their own cookies. That behavior is controlled by those third parties.

How we use analytics data

We use analytics data to:

  • Understand which pages are useful
  • Improve site structure and readability
  • Detect broken links or unusual traffic patterns
  • Measure the impact of editorial updates over time

We do not use analytics data to:

  • Identify you as an individual
  • Track you across other websites
  • Build or sell advertising profiles

Data sharing

We do not sell personal data.

We may share aggregated insights (for example, “this guide was viewed X times”) in internal planning or in conversations with partners, but not in a way that identifies individual visitors.

Data retention

We retain analytics data only as long as it is useful for understanding long-term performance and improving the site.

Your choices (opt-out)

If you prefer not to be included in our Umami analytics, you can disable Umami tracking in your browser by running:

localStorage.setItem('umami.disabled', 1)

To re-enable it:

localStorage.removeItem('umami.disabled')